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Organizational Coaching
Leaders | Teams | Culture | Performance
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Executive Coaching
Leadership | Communication | Balance | Faith
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Speaking Industry
Start-Up | Content | Brand | Keynote/Craft | Management
“…. has the heart of a mentor with the credibility to back it up. He’ll expedite your success & increase your profitability & influence …”
— Clint Pulver
The Game Plan…
✅ Everyone Leads: every person has a ‘Voice’
✅ Align Your Teams: direction, structure & language
✅ Build Your Message: Turning Stresses to Stories & Vicious Cycles to Courageous Voices
Certified in GiANT’s ‘5 Voices’, John Maxwell’s Leadership Coaching, and with nearly 20 years in the leadership industry… I see critical challenges as opportunities to transform your stresses into your stories, your vicious cycle into your courageous voice, and your failing teams into your dream-team culture. Every person has a voice; everyone is a leader. Aligning efforts and clarifying your language ensures every voice is heard and every leader succeeds.
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Mission & Certifications
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Unlocking Your Voice, Defining Your Life, Owning Your Story.
In today's complex world, true impact begins with clarity – clarity of self, clarity of team, and clarity of message. The Giffen Group, led by certified GiANT 5 Voices and John Maxwell Leadership coach Ryan Giffen, partners with ambitious leaders, dynamic teams, and influential speakers to transform potential into tangible results. We believe that growth isn't just about strategy; it's about understanding human dynamics and intentional leadership.
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— Discover Your Voice: Organizational Coaching
Is your team pulling in different directions? We help organizations, leaders, and teams identify their collective strengths and communication styles using powerful frameworks like GiANT's 5 Voices. This isn't just theory; it's practical application designed to boost performance, foster a thriving culture, and ensure every voice contributes to a harmonious and high-performing whole.
— Lead Your Life: Executive Coaching
For executives and individual professionals, leadership is a journey of continuous evolution. Our executive coaching focuses on enhancing leadership presence, refining communication, achieving work-life balance, and anchoring decisions in core values. Drawing on the proven principles of John C. Maxwell, we equip you with actionable tools to expand your influence and lead with integrity.
— Know Your Story: Speaking Industry Building on 15 years of unparalleled expertise within the speaking industry, The Giffen Group remains the benchmark for speakers ready to elevate their craft. From start-up strategies and content refinement to powerful keynotes and strategic management, we guide speakers to package their product, amplify their brand, and leave an unforgettable impact. We ensure your story isn't just heard, but remembered.
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Whether you're aiming to revolutionize your team's dynamics, accelerate your leadership journey, or command the stage with unparalleled presence, The Giffen Group provides the insight, tools, and personalized coaching to make your "aha" moments a reality.
Ready to step into your full potential?
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Have you ever felt unheard or like your team’s pulling in different directions?
The 5 Voices is a simple, powerful tool that reveals how you naturally think, speak, and lead—your foundational voice—and helps you value others’ voices to build trust, reduce conflict, and boost impact.
GiANT’s 5 Voices identifies five communication types:
Nurturer (people-focused): values harmony and well-being
Creative (innovation-focused): visionary, questions the status quo
Guardian (logic/process-focused): plans, protects, ensures accuracy
Connector (relationship-focused): builds bridges and rallies people
Pioneer (results-focused): strategic driver focused on progress
Use the framework to recognize your strengths and blind spots, speak in others’ voices, and create clearer, more effective team communication.
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Unlock Your Leadership Potential with Maxwell Leadership®
As a Maxwell Leadership Certified Coach, I bring the world-renowned, proven, and practical leadership principles of John C. Maxwell directly to you. Maxwell Leadership is the gold standard in leadership development, with a focus on creating intentional growth and positive influence.
What is the Maxwell Leadership Approach?
The core philosophy is that "everything rises and falls on leadership," and that leadership is not a position, but a skill of influence that can be developed. My coaching, built on this foundation, offers:
Practical Application: Unlike theoretical academic programs, Maxwell training provides actionable, real-world tools that you can apply immediately to your team and business.
Values-Based Training: We focus on developing leaders of character who lead with integrity, empathy, and a "people-first" mindset.
The 5 Levels of Leadership: A framework that guides you from simply managing a position to becoming a leader who develops other leaders.
“…he’s always been the go-to for questions, advice, & help. His skills in building speaker brands & businesses, as well as upgrading my content packaging for my clients, are unparalleled.”
— Todd Nesloney